Off The Ground Marketing

Off The Ground Marketing, or OTGM, is an aviation-only marketing agency founded in 2018 by Joey Pehrson, a commercial pilot, CASA Grade 2 flight instructor and former flight school general manager. It is based at Archerfield Airport in Brisbane, Australia, and works remotely with operators in Australia, the United States, the United Kingdom, Canada and New Zealand. The site states that it has no US office. Its team members all have aviation backgrounds, and the agency lists flight schools, charter, aircraft management, FBOs, MROs, drone operators and aerospace suppliers among its sectors.

Services are aviation SEO, website design, pay-per-click advertising, content marketing, AI and automation, flight school lead generation and an aviation compliance practice. The FBO marketing page covers local SEO and Google Business Profile optimization, airport-specific service pages for fuel, hangarage and handling, website trust signals, Google Ads for local fuel and hangar demand, and review management. OTGM names no FBO clients; its named clients include Cascade Air, Solid Ground Aviation and Aviation Safety Australia. Pricing is published in US dollars: marketing and SEO packages from USD 1,500 per month and websites from USD 3,500. The agency says independent FBOs typically spend between USD 1,500 and 4,000 per month and offers a proposal within 48 hours.