Verification, on the record

The Register’s promise is simple: what’s listed here is real, current, and checked — and no part of that can be bought.

The baseline: every listing is site-checked

Before a listing enters the Register, its website is checked: the site must be live, must belong to the company named, and must match the category it’s listed in. Every one of the 137 current listings passed this check — and each entry carries its own “site checked” date, so you can see exactly when it was last confirmed rather than trusting a single sitewide claim that quietly goes stale. Companies whose sites were dead, parked, or pointed at a different business were excluded.

The trust ladder

• Unclaimed

  Listed from public sources and site-checked, but nobody at the company maintains it yet. Unclaimed is neutral — it says nothing negative about the business, only that the company hasn’t taken the wheel. Claiming is free.

• Claimed

  A person at the company has claimed the listing and can correct and maintain it. Claims are reviewed by a person; an email at the company’s own domain is the fastest path.

• Verified

  The listing’s identity has been confirmed beyond the claim — today that means direct operator attestation; domain verification (a DNS record or meta tag proving control of the company’s website) is rolling out as the standard path. Verified status is re-checked on a schedule, and the mark is withdrawn if a check fails.

• Credential-verified · coming

  For certificated businesses: listings matched against FAA registries — repair station certificates, fuel handler credentials, and the like — with certificate numbers shown on the listing. This is the standard the Register is built toward.

Why claim and verify your listing

Claiming is free and takes a couple of minutes. Verifying builds on it. Here is what a company gets by moving up the ladder:

• Control the recordEdit your description, category, location, and links, and keep them current. It’s your entry — put it in your words.
• A full profile pageVerified companies get a dedicated page like this one: a longer description, the services you offer, and links out to your site, social profiles, and review listings (G2, Capterra, GetApp, and the like) — free, indexed, and working for your SEO.
• The Verified markA trust signal buyers can see at a glance, on your listing and across the Register. It can’t be bought — which is exactly what makes it worth having.
• A followed linkVerified listings link out to your site with a normal followed link; unclaimed listings are nofollow. Verifying turns your listing into a real backlink.
• Higher placementVerified listings sort to the top of their category’s earned order — a position earned through verification, not payment.
• Get found by buyersOperators browsing a category see verified companies first. Lead capture on your listing is on the way for claimed profiles.

Claim or add your listing to get started — it’s free, and a person reviews every request.

What is never for sale

Two things can never be bought: the Verified mark and your position in the earned rankings. Verification is earned through checks, not payment, and there is no way to pay to rank higher in a category’s earned order — verified listings appear first, and everything else is alphabetical.

Featured placements are labeled and limited to one per category; they never change the organic order, which is ranked by verification only.

Outbound links follow the same principle: links to verified listings are followed; links on unclaimed listings carry nofollow until the company claims and verifies. Follow is earned the same way the badge is.

Corrections and removals

See something wrong — a dead link, a misplaced company, a business that no longer exists? File a correction. A person reads every report, and listings that fail a re-check are flagged and removed rather than left to rot.